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Your Help is Urgently Needed


The public process of Stock Development’s requests for a change in the Collier County Land Development Code and for rezoning of his property is about to resume.

In the next several months (no confirmed date yet) the Collier County planning staff will submit its report to the County planning Commission. Save Vanderbilt Beach has been in constant communication with the staff, providing input and submitting, with the encouragement of the staff, a proposal that would bring One Naples into compatibility with the neighborhood. The submission is in two parts, a Cover Letter and a Compatibility Policy and Standards exhibit. You can see both below.

Cover Letter

Compatibility Policy and Standards

We are told that the planning staff’s report, which will be completed by the second week in September, will recommend approval of the project subject to numerous conditions that are meant to bring it more into line with the current C-3 zoning. We don’t know if our approach is represented in any way in that report.



Your Financial Support is Needed Now More than Ever

Your past support has been amazing! Of the 1,058 people who have signed up on the website, 387 have made a financial commitment. That’s 37% of you. That’s fabulous. Thank You!

To date we have spent nearly $50,000 to our consultants for their preparation for battle, but we have not paid them for the role they will play before the upcoming public meetings. Neither had we anticipated the need to engage attorneys who specialize in First Amendment, Libel, Slander, and Defamation law. Know that we are in this for the long haul, and that we will use every avenue available to us under Florida law to insure a development compatible with our neighborhood. Because of this, our future expenses are likely to exceed what we currently have available.

If you have given before, please consider matching your previous gift and donating again. If you have yet to give, now is a great time. I believe that there can be no better inspiration for your contributing than our work to date. Help us reach the finish line. Donate today here:
hat’s fabulous. Thank You!

Our Renderings Now Available

Several weeks ago, we published some renderings of the One Naples project provided to us by Stock Development. We informed you that our President had been served with a cease and desist letter threatening a lawsuit over our own renderings.

Our renderings were produced from information that was provided to Collier County as part of Stock’s application process. Those filings are public information and are available on the County’s website.

Our renderings are fully to scale, represent the exact location of proposed buildings as well as their mass, height, and location relative to existing structures in the area. We are choosing not to show the landscaping Stock proposes as our intent is and has always to show how the project fits in with the Vanderbilt Beach neighborhood, particularly in terms of its scale, mass, and density.

Recognizing Stock’s interest in providing a quality project for his prospective buyers, we have always believed that he would use high quality materials, etc., but because he has not filed detailed information about the actual design of the exteriors of the buildings, we show only a general, stylized, exterior of typical residential structures. In fact, our 3-D model of the project and the surrounding neighborhood shows little or no exterior detail at all, intending only to illustrate mass and scale.

We are now prepared to show you our renderings and are doing so in the form of a PowerPoint presentation.

PowerPoint Presentation

PDF Presentation





One Naples is to be built on approximately 5.42 acres. Of that, Stock purchased approximately 4.6 acres from private owners for a cost of approximately $19,000,000. The final .8 acres are roads and alleyways that must be vacated by Collier County and ceded to Stock.

From a legal advisory of the Florida Attorney General (Advisory Legal Opinion – AGO 78-118) In Florida, a county is statutorily authorized in the sound discretion of the board of county commissioners to close and vacate dedicated roads and streets designated on a recorded subdivision plat. Such authority must be lawfully exercised in the interest of the general public welfare and may not invade or violate individual property rights. Upon lawful vacation thereof the abutting fee owners hold the title in fee simple to the vacated roadways or streets to the center thereof unburdened and unencumbered by the public’s prior easement to use such roadways or streets for travel.

What does this mean to One Naples?

In the plan below, the heavy black lines are the boundaries of Stock’s property on which he will develop One Naples EXCEPT THAT HE DOES NOT OWN THE HATCHED AREAS OUTLINED IN RED. They are the roadways that must be vacated for Stock to have the use of that land. If the commissioners approve the vacation, they are, in effect, giving Stock the land.

Above, we stated that these roadways contained approximately .8 acre.  An acre contains 43,560 square feet.  .8 acre contains 34,848 square feet.  The approximately 4.6 acres that Stock purchased from private owners contain 200,376 square feet.  The purchase price was approximately $19,000,000.  If we divide $19,000,000 by 200,376, we get the approximate price Stock paid for each square foot of property.  That figure is $94.82.

It follows, then, that the value of the land in the vacated roadways is $94.82 times 34,848 square feet or $3,304,347. 

That’s the taxpayers’ gift to Stock.  Is that right?  Did you authorize the gift?  Should our County Commissioners be giving away our land?

WRITE YOUR COMMISSIONERS AND TELL THEM, “NO!”  Here’s a link where you can write them.

Fighting this development is every one of our jobs.

Here are a few things you can do to make our efforts successful.

Register With Us

At very least, give us your email address so that we can keep you informed as to what is going on.

Talk To Your Neighbors

Tell your neighbors how important it is that they, too, become involved. It's simple and easy with our email invite.


Along with the normal help of experts in planning, traffic, land use law and public relations people, we no need the services of attorneys who have expertise in First Amendment law and litigation. Our preliminary budget for the normal consultants was about $75,000, and we have almost reached that figure. Now, we need more, perhaps as much as $25,000 more. That’s a lot of money, but we’re a large neighborhood, and we all recognize just how important it is to have reasonable development at such an important corner. Even if you have given before, please consider an additional gift. Thank You!


IMPORTANT Please sign the on-line petition that we will present at the Board of County Commissioners public hearing. We have nearly 1,100 people who have signed on to the website, but only about 600 who have signed our petition. We need to do better. If you have not signed, please do so now. We are working closely with the Pelican Bay Property Owners Association and they, too have a petition. So far, they have more than 2,500 signers. Let’s catch up. If you have signed, but other members of your household have not, please have them do so now. Time is running out. Just click the button below. Thank you!

Contact County Officials

Send each member of the County Commissioners, the County Planning Commission and the County Planning Staff an email. Click on the button below to view a list of various officials that you can contact. We make it easy with our pre-configured email form!

Keep Up

Keep up with the current activity regarding the development. If you have registered with us, we’ll help you stay up on things with occasional emails. If you choose not to register, please check in on the website and look at our Recent News section below and check our Calendar of Events.

Follow Us On Facebook

Follow and like our page and share our posts as we respond as a community to the proposed Naples One development.


Attend meetings of the Planning Department and the Commissioners and make your voice heard.

Help us with our new Member Advisory Groups

We are in the process of creating several Member Advisory Groups to support our growing activities. We are looking for people who are willing to volunteer some time, and who may have some specific expertise in the various areas in which we are active. Click below to learn more.

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